In 2016, we founded Marketplace Strategy, one of the first Amazon-focused agencies in North America. We grew it to 80+ full-time ecommerce experts and were acquired by a publicly traded holding company. 

After years leading the team through growth and acquisition, we watched the work change as the agency scaled. Client accounts were often handed to junior staff with little guidance from the true experts, and the strategic thinking that used to drive the work started to diminish. After taking a break from the agency world, Jake and Sam stepped back and asked: How would we do this differently?

The answer was Odyssey. In 2025, we launched as a boutique e-retail agency built for mid-market to enterprise brands who need a truly integrated partner, not another vendor managing their account from a distance. Every account gets hands-on strategy from true e-retail experts.