More than triples holiday revenue on Amazon in its first peak season with Odyssey

Perfect Practice, a golf training brand, began working with Odyssey in October 2025, less than two months before its most important selling period of the year. Odyssey moved quickly, rebuilding the advertising structure without losing momentum, optimizing content on the top-selling product pages, and building a promotion calendar for the holiday stretch. Across November and December, sales grew 204% over the prior year, making it Perfect Practice's strongest peak season on Amazon to date.

Rebuilt legacy category campaigns into individual-keyword campaigns

Shifted budget toward high-converting non-branded keywords and competitive placements

Optimized copy, imagery, and A+ content on the top-selling SKUs

Ran a mix of Lightning Deals, Best Deals, price discounts, and coupons

Adjusted bids and budgets hourly through Black Friday and Cyber Monday

+204%

Holiday sales YoY

+13%

Conversion rate YoY

Opportunity

Perfect Practice sells golf putting mats and training aids on Amazon, anchored by its Standard Putting Mat. When the brand engaged Odyssey in October 2025, it had hit a plateau with its previous agency and wanted a change ahead of its biggest time of the year.

The account still ran on a legacy advertising structure that leaned heavily on branded, defensive spend and broad targeting, leaving the brand little control over where its budget went. No holiday promotion plan was in place, and the window to lock in deals was closing fast. Odyssey condensed its onboarding process to start building momentum before the holiday season.

Approach

Odyssey focused on three areas. First, the team restructured the advertising campaigns, shifting spend gradually from legacy to new campaigns to avoid disrupting sales during the holiday lead-in. Odyssey built individual-keyword campaigns that isolated the best-converting non-branded terms, then paired low baseline bids with top-of-search modifiers to win cost-effective placements. Through Black Friday and Cyber Monday, the team checked campaigns hourly, moving spend toward the best-performing products, keywords, and times of day.

At the same time, the team upgraded copy, imagery, and A+ content on Perfect Practice's top-selling product pages to convert the incoming holiday traffic. Odyssey also built a promotion calendar around the key dates, staging price discounts and deals through Black Friday and Cyber Monday, then timing final discounts to the Prime "arrives before Christmas" cutoff to catch last-minute gift buyers.

Impact & Results

Holiday sales grew 204% over the prior year, and the brand nearly quadrupled the number of units it sold during the peak period. Conversion rate rose 13% year over year, driven by the promotion plan, optimized product page creative, and more relevant Sponsored Ads targeting.

The results also reset the brand's baseline. The sales velocity built during the holidays carried into the new year, and the account continued to grow through 2026. For a brand that changed agencies weeks before its most important selling period, its first peak season with Odyssey became its strongest on Amazon.