Grows revenue 46% YoY in eight months by prioritizing a large catalog based on performance

Vaultz runs one of the largest storage and organization lines on Amazon, with more than 110 listings across over a dozen subcategories. Odyssey took over the account in January 2026 and started by scoring every ASIN on performance rather than treating every listing as equal. That prioritization became the foundation for every decision across media, content, and catalog. By concentrating effort on the products that move the business, Odyssey grew Vaultz brand revenue 46% over the same period a year earlier.

Scored the full catalog on sales, profitability, TACoS, subcategory size, and subcategory penetration

Built the media, content, and catalog plans around the resulting priority tiers

Rebuilt sponsored ads into a full-funnel structure across Sponsored Products, Sponsored Brands, and Sponsored Display

Concentrated ad spend on priority SKUs and reviewed performance on a regular cadence

+46%

Brand revenue YoY

+9.6%

Contribution margin

Opportunity

Vaultz is a long-standing organization and security brand with a wide Amazon footprint, spanning more than 110 listings across over a dozen subcategories. A catalog that size raises a hard question: where should a finite budget go? Spread evenly, the products that carry the business get the same investment as items that barely sell.

When Odyssey took over the account in January 2026, the priority was to answer that question with data before optimizing campaigns, content, or the catalog. The biggest lever was deciding which products deserved investment.

Approach

Odyssey scored every Vaultz SKU on five inputs: historical sales, profitability, TACoS, subcategory size, and the brand's penetration within each subcategory. The scoring sorted the catalog into priority tiers and showed how concentrated the business was. The top 5 products drove 44% of revenue, and the top 10 drove 61%.

That product-level prioritization became the foundation for the rest of the plan, shaping media budgets, content work, and catalog decisions. On advertising, Odyssey rebuilt a full-funnel structure rather than leaning on one campaign type. Sponsored Products carried more than 90% of spend. Automatic campaigns surfaced new converting terms, manual keyword campaigns held high-intent category terms, and product targeting defended Vaultz pages while pursuing competitor listings. Sponsored Brands added a more efficient layer, with video the strongest performer on a small budget, and Sponsored Display handled retargeting. Odyssey managed return at the SKU level, not just the account level, concentrating spend where each product justified it.

Impact & Results

In Odyssey's first eight months, Vaultz brand revenue grew 46% over the same period a year earlier. The most recent quarter grew 30% against a stronger comparison period, showing the gains held rather than fading after an early start. Odyssey scaled ad spend aggressively to capture that growth while keeping total ad cost of sales in a healthy range.

The account moved from a wide catalog with budget spread evenly to a clear priority set carrying the results, with each campaign type doing a defined job in the funnel. Odyssey now runs the account against that same performance ranking, refreshing it as the numbers move and keeping budget on the products gaining ground.